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Applied Generative AI for Communicators and Marketers


Take a two-afternoon virtual PD course on Applied Gen AI course with me!

If you would like to learn my secrets on how to revamp your practice, you can click here to sign up for my Applied Gen AI for Communicators and Marketers professional development two-afternoon course - offered through McMaster University.

This course is full of insights and hands-on skills that will make you smarter at work immediately!

​”Join Dr. Alex Sévigny, APR for two half-day AI training sessions that will cover key principles and applications of generative artificial intelligence for communicators and marketers. Presented by the McMaster University Master of Communication Management program, this session will equip participants with the knowledge and skills to leverage the power of generative AI systems for communications and marketing outcomes.

​In this engaging and interactive, hands-on program, Alex will introduce key concepts, followed by applied exercises, building skills that you can apply immediately to your workflows and deliverables.”

Course Dates

  • Wednesday, June 25 - 1-4pm, Eastern Time

  • Thursday, June 26 - 1-4pm, Eastern Time

Course Fee (Canadian dollars)

  • CA$595 General Fee

  • CA$545 for MCM students, faculty, alumni, staff

Technical Requirements

  • ​Ability to join a Zoom with camera and audio

  • ​1-month paid ChatGPT Plus subscription (~$45 CDN)

  • ​Laptop or desktop computer that can run ChatGPT Plus

Location

  • Zoom link to be distributed to registrants