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      <image:title>Blog - Efficacy vs effectiveness vs efficiency in communications and marketing - Make it stand out</image:title>
      <image:caption>© Dr. Alex Sévigny, 2025</image:caption>
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      <image:title>Blog - Get started by defining your value - Take a virtual PD on Applied Gen AI course with me! If you would like to learn my secrets on how to revamp your practice, you can click here to sign up for my Applied Gen AI for Communicators and Marketers professional development two-afternoon course - offered through McMaster University.</image:title>
      <image:caption>This course is full of insights and hands-on skills that will make you smarter at work immediately!</image:caption>
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      <image:title>Blog - Get started by defining your value - To succeed in a world where AI is doing a lot of the work, communications practitioners need to think about which parts of their jobs are adding the most value. When you are considering this question, bear in mind that outputs and procedural tasks that can be automated will be automated - think routine writing tasks that don’t take a lot creativity or brain power from you right now. You are better off automating the parts of your practice you can yourself and then focusing on the higher level, strategic value you are contributing (e.g., reputation, risk management, alignment to organizational values, lead generation, relationship management, audience knowledge, ethics, and so forth).</image:title>
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      <image:title>Blog - Get started by defining your value - I was blessed to receive the CPRS National Mentor of the Year Award. This award was particularly meaningful for me, since my greatest joy is seeing people succeed and thrive who have studied with me in the MCM program or our undergraduate programs at McMaster University, achieved their Accreditation in Public Relations with me or simply worked with me in my management consulting and training practice.</image:title>
      <image:caption>CPRS National President Claire Ryan, MCM, APR presents Dr. Alex Sévigny, PhD, APR with the CPRS National Mentor of the Year Award 2025 at the Fairmont Banff Springs Hotel in Banff, Alberta, Canada.</image:caption>
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      <image:title>Events - Applied Generative AI for Communicators and Marketers - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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